Validation guide
Validate outreach inputs before you generate or send.
Check recipient fit, required fields, compliance basics, and message quality before automation turns small mistakes into campaign risk.
Folderly guide
Clear decisions before volume.
Use this as a practical planning checklist. Keep the message useful, keep the setup verifiable, and avoid adding complexity before the sending path is ready.
4
inputs to verify
1
clear sender
0
placeholder fields
Overview
Validation starts before the email is written.
A clean message cannot fix a poor list, missing sender identity, or unclear consent basis. Review the inputs first, then generate or edit the email.
Verify the recipient
Confirm role, company, market, and whether the offer is relevant enough to justify outreach.
Check required fields
Remove placeholders and confirm names, company references, links, and sender details.
Review compliance
Include sender identity and opt-out handling where your audience and region require it.
Keep a human review
Use automation to draft faster, then make one final pass for accuracy and tone.
Workflow
Keep the review sequence short.
Step 1
Validate data
Check recipient, company, and personalization fields before generation.
Step 2
Review message
Confirm the copy is specific, concise, and free of placeholders.
Step 3
Check send rules
Confirm compliance basics and unsubscribe handling before launch.
Minimum validation checklist
What should be validated before generation?
Validate recipient fit, company context, offer relevance, sender identity, and any required compliance fields.
Does validation replace legal review?
No. It helps catch operational issues, but legal requirements vary by country, audience, and data source.
What is the most common validation failure?
Placeholder or generic personalization fields. They make the message feel automated and can increase complaints.