What is the Email Sequence Builder?
The Email Sequence Builder is a powerful tool that lets you create multi-touch email campaigns in minutes instead of hours. It uses AI to generate contextually connected emails that build on each other, maintaining consistent messaging while advancing your sales narrative.
Create 3-7 email sequences with perfect timing and flow
AI-optimized delays between emails for maximum engagement
Each email builds on the previous for compelling narratives
Quick Start Guide
Start by selecting from our proven sequence templates:
- Cold Outreach: 5-email sequence for new prospects
- Follow-Up: 4-email sequence after meetings
- Re-engagement: 3-email win-back sequence
- Product Launch: 6-email announcement sequence
Provide key information for personalization:
- • Recipient: Name, company, and role
- • Context: How you know them or found them
- • Value Prop: What you're offering
- • Goal: Desired outcome (meeting, demo, trial)
Set optimal delays between emails:
Recommended timing for cold outreach:
- • Email 1 → Email 2: 2 days
- • Email 2 → Email 3: 3 days
- • Email 3 → Email 4: 4 days
- • Email 4 → Email 5: 7 days
Click "Generate Sequence" and review your complete campaign. Each email will be displayed in a tabbed interface where you can:
- • Edit subject lines and content
- • Adjust personalization
- • Preview on mobile/desktop
- • Export to your email platform
Advanced Features & Tips
Dynamic Personalization
Go beyond basic mail merge with intelligent personalization that adapts throughout the sequence:
Progressive Disclosure
Start formal in Email 1, gradually become more conversational as the sequence progresses
Context Memory
Reference previous emails naturally: "As I mentioned about [topic]..."
Industry Insights
Automatically include relevant industry trends and pain points
Social Proof Rotation
Different case studies and testimonials in each email
Pre-Built Sequence Templates
Start with proven templates based on 15,000+ successful campaigns:
The Challenger Sequence
5 emails that challenge status quo thinking. 34% average reply rate.
The Value-First Sequence
4 emails sharing insights before asking. 28% average reply rate.
The Problem-Agitate-Solve
3 emails following classic PAS framework. 31% average reply rate.
The Social Proof Sequence
6 emails with escalating social proof. 26% average reply rate.
Built-in A/B Testing
Generate multiple versions of your sequence to test different approaches:
- Subject Line Variations: Test different hooks and angles
- Tone Testing: Professional vs conversational approaches
- Length Optimization: Short vs detailed emails
- CTA Variations: Different calls-to-action per version
Sequence Best Practices
✓ Start with a strong hook in Email 1
✓ Vary email length throughout sequence
✓ Include one clear CTA per email
✓ Reference previous emails naturally
✓ End with a breakup email
✓ Test different send times
✓ Monitor reply rates per email
✗ Don't repeat the same message
✗ Don't send all emails at once
✗ Don't use aggressive language
✗ Don't forget mobile optimization
✗ Don't ignore timezone differences
✗ Don't make every email salesy
✗ Don't exceed 7 emails total
Note: Breakup emails often see the highest engagement as they create urgency
Integration Options
Export your sequences to any email platform or CRM. We provide multiple formats and direct integrations to streamline your workflow.
Direct export to popular CRMs:
- • HubSpot sequences
- • Salesforce cadences
- • Pipedrive campaigns
- • Outreach.io sequences
Compatible with all major ESPs:
- • Gmail/Outlook templates
- • Mailchimp automations
- • SendGrid campaigns
- • ActiveCampaign workflows
Download your sequences in multiple formats:
.CSV
For bulk import
.JSON
For API integration
.EML
Email templates
Frequently Asked Questions
You can create sequences with up to 7 emails. This is optimal for maintaining engagement without overwhelming recipients. Most successful sequences use 4-5 emails.
Yes! You can set custom delays between each email from 1-14 days. The builder also suggests optimal timing based on industry benchmarks and engagement patterns.
Currently, the sequence builder creates linear sequences. Conditional logic based on opens/clicks is on our roadmap for Q2 2025.
Absolutely! You can start from our proven sequence templates or build custom sequences using any of your saved templates as starting points.
Each email in the sequence can be personalized with merge tags, company data, and dynamic content. The AI maintains context across the entire sequence for consistency.
Yes, you can edit any email in the sequence after creation. You can also adjust timing, add/remove emails, and update personalization variables.
Email sequences cost 25 credits flat rate, regardless of the number of emails (3-7). This represents significant savings compared to generating individual emails.
Yes! The analytics dashboard shows open rates, click rates, and reply rates for each email in your sequence, helping you optimize performance over time.