Proven High-Converting Templates

Email Templates That Convert

Hand-picked from analyzing 15,000+ successful cold emails. Each template includes real performance metrics and follows proven copywriting principles.

Avg. 32% open rate
Avg. 6.8% reply rate
Battle-tested by 10,000+ users
All (73)SaaS (2)B2B Sales (2)Follow-up (2)Enterprise (5)Partnership (1)Sequence (1)Customer Success (12)Recruiting (1)Event Follow-up (1)Sales (9)Referral (1)Marketing (9)Product (5)LinkedIn (1)Relationship (1)Investor Relations (1)M&A (2)Event (3)Startup (2)Technical (2)Win-back (2)Agency (1)Advisory (1)PR (1)Thought Leadership (1)Community (1)Networking (1)Industry (1)Legal (1)
Showing 73 templates
SaaS

15 min chat?

Open: 42%
Reply: 3.2%
Ultra-shortSocial proofTime-specific

Hi {{FirstName}}, noticed {{Company}} is scaling fast. Quick 15-minute call to show how we helped...

B2B Sales

Struggling with {{Pain_Point}}?

Open: 45%
Reply: 2.8%
Pain-focusedCompetitor mentionMetrics-driven

Hi {{FirstName}}, saw your post about {{Pain_Point}}. We solved this exact problem for...

Follow-up

{{Company}} + 30 free leads

Open: 42%
Reply: 12%
Value-firstSpecific offerLow commitment

Hey {{FirstName}}, Following up with something concrete. Found 30 qualified leads...

Enterprise

{{Company}} 5x ROI case study

Open: 38%
Reply: 1.5%
Case studyROI-focusedBullet points

Hi {{FirstName}}, {{SimilarCompany}} just published their case study showing 5x ROI...

Partnership

{{Company}} <> {{YourCompany}} partnership?

Open: 46%
Reply: 8.5%
PartnershipCustomer-drivenWin-win

Hi {{FirstName}}, Our customers keep asking for {{Company}} integration...

Sequence

Email Sequence: 3-Step B2B

Open: 40%
Reply: 5.2%
3-step sequenceProgressiveClear CTA

Complete 3-email sequence for B2B outreach with proven 28% overall reply rate

3 emails
Customer Success

{{Company}} QBR {{Date}}

Open: 58%
Reply: 32%
QBRMetrics-richValue-focused

Hi {{FirstName}}, Time for our quarterly review! Exciting updates to share...

Recruiting

{{Company}} {{Role}} opportunity

Open: 44%
Reply: 4.5%
RecruitingPersonalizedBenefit-focused

Hi {{FirstName}}, Your work on {{Project}} caught my attention...

Event Follow-up

Great meeting you at {{Event}}

Open: 45%
Reply: 18%
CTR: 8.2%
Event follow-upValue deliveryPersonal touch

Hi {{FirstName}}, Enjoyed our chat about {{Topic}} at {{Event}}...

Sales

Re: {{Company}} pricing

Open: 78%
Reply: 45%
Pricing responseROI-focusedClear next step

Hi {{FirstName}}, Thanks for your interest in {{Product}}. Based on your requirements...

Referral

Quick favor?

Open: 48%
Reply: 15%
Referral requestRelationship-basedSpecific ask

Hi {{FirstName}}, Hope you're enjoying {{Product}}. We helped you achieve {{Result}}...

Marketing

{{FirstName}}, saving you a seat

Open: 41%
Reply: 2.1%
CTR: 3.8%
WebinarUrgencySocial proof

Hi {{FirstName}}, We're hosting an exclusive webinar on {{Topic}} next {{Day}}...

Product

{{Feature}} is live for {{Company}}

Open: 52%
Reply: 22%
CTR: 12%
Product updateCustomer-drivenPersonalized

Hi {{FirstName}}, Remember when you asked about {{Feature}}? It's finally here...

Sales

Moving from {{Competitor}}?

Open: 43%
Reply: 2.3%
Competitor targetingMigration offerRisk reduction

Hi {{FirstName}}, Noticed you're using {{Competitor}}. We helped {{SimilarCompany}} switch...

LinkedIn

Your {{Topic}} post on LinkedIn

Open: 45%
Reply: 3.8%
LinkedInContent-basedSoft approach

Hi {{FirstName}}, Your LinkedIn post about {{Topic}} resonated with me...

Customer Success

{{FirstName}}, keep your {{Product}} data?

Open: 68%
Reply: 42%
CTR: 28%
Trial endingUrgencyMultiple options

Hi {{FirstName}}, Your {{Product}} trial ends in 3 days. You've built {{Achievement}}...

Customer Success

Everything OK at {{Company}}?

Open: 38%
Reply: 14%
Re-engagementCaring toneOpen-ended

Hi {{FirstName}}, Noticed you haven't logged into {{Product}} for {{Days}} days...

Marketing

{{Company}} success story?

Open: 42%
Reply: 12%
Case studyRecognitionSpecific results

Hi {{FirstName}}, You've achieved incredible results with {{Product}}...

Relationship

Happy {{Holiday}}, {{FirstName}}!

Open: 62%
Reply: 24%
HolidayRelationship buildingGratitude

Hi {{FirstName}}, Quick note to wish you and the {{Company}} team a wonderful {{Holiday}}...

Follow-up

We still on for {{Company}} demo?

Open: 56%
Reply: 28%
No-show follow-upUnderstandingEasy reschedule

Hi {{FirstName}}, Missed you on our call today. Everything OK?...

Marketing

Thought of you: {{Topic}} guide

Open: 45%
Reply: 5.8%
CTR: 4.2%
Content sharingValue-firstNo pressure

Hi {{FirstName}}, Just published a guide on {{Topic}} based on our conversation...

Product

{{Product1}} + {{Product2}} integration

Open: 48%
Reply: 18%
CTR: 15%
IntegrationRelevantQuick setup

Hi {{FirstName}}, Know you use both {{Product1}} and {{Product2}}. We just launched...

Investor Relations

{{Company}} {{Month}} update

Open: 88%
Reply: 65%
Investor updateData-drivenStructured

Hi {{FirstName}}, Quick {{Month}} update for {{Company}}. Key highlights...

Marketing

Podcast guest invite: {{Topic}}

Open: 41%
Reply: 8.2%
Podcast inviteFlatteringClear format

Hi {{FirstName}}, Love what {{Company}} is doing in {{Space}}. Would you share...

M&A

Strategic discussion about {{Company}}

Open: 42%
Reply: 11%
M&AStrategicHigh-level

Hi {{FirstName}}, We've been following {{Company}}'s impressive growth...

SaaS

{{Company}} still on free plan?

Open: 38%
Reply: 9.5%
CTR: 6.2%
Upgrade pitchFeature-focusedTime-saving

Hi {{FirstName}}, Noticed {{Company}} has {{UserCount}} users on our free plan...

Event

See you at {{Conference}}?

Open: 42%
Reply: 7.5%
CTR: 5.8%
ConferenceExclusive eventFOMO

Hi {{FirstName}}, Will {{Company}} be at {{Conference}} next month?...

Customer Success

{{Company}} renewal in 30 days

Open: 72%
Reply: 38%
RenewalValue reminderUpsell opportunity

Hi {{FirstName}}, Quick heads up that {{Company}}'s annual plan renews next month...

Startup

Congrats on the {{Amount}} raise!

Open: 40%
Reply: 3.1%
Funding newsTimelyGrowth-focused

Hi {{FirstName}}, Saw the news about {{Company}}'s Series {{Round}}. Impressive growth...

Technical

RE: {{Company}} tech stack

Open: 44%
Reply: 4.8%
TechnicalDeveloper-focusedOpen source

Hi {{FirstName}}, Noticed {{Company}} uses {{Technology}}. Quick technical question...

Win-back

What did we miss?

Open: 43%
Reply: 8.2%
Win-backFeedback requestIncentivized

Hi {{FirstName}}, Noticed {{Company}} cancelled last month. Would love to understand...

Agency

{{Agency}} x {{YourCompany}} collab?

Open: 46%
Reply: 5.5%
AgencyProject-basedClear scope

Hi {{FirstName}}, Love the work {{Agency}} did for {{ClientExample}}...

Sales

Saw {{Competitor}} launched {{Feature}}

Open: 38%
Reply: 2.1%
CompetitiveFeature comparisonTimely

Hi {{FirstName}}, Saw {{Competitor}} just launched {{Feature}}. We've had it for...

Advisory

Advisory opportunity with {{Company}}

Open: 40%
Reply: 7.8%
AdvisoryEquity offerExperience-based

Hi {{FirstName}}, Your experience with {{Expertise}} would be invaluable...

PR

Saw you in {{Publication}}

Open: 81%
Reply: 37%
PR mentionPersonalizedThought leadership

Hi {{FirstName}}, Great piece in {{Publication}} about {{Topic}}. The point about...

Sales

New role at {{NewCompany}}?

Open: 45%
Reply: 16%
Job changeChampion followRelationship

Hi {{FirstName}}, Congrats on the move to {{NewCompany}}! Since you loved our product at...

Thought Leadership

{{Industry}} is changing fast

Open: 41%
Reply: 4.2%
Industry trendsConsultativeInsight-led

Hi {{FirstName}}, The recent {{IndustryChange}} will impact {{Company}}...

Customer Success

{{Company}} hit {{Milestone}}! 🎉

Open: 65%
Reply: 35%
MilestoneCelebrationReward offer

Hi {{FirstName}}, Just noticed {{Company}} crossed {{Milestone}} using our platform...

B2B Sales

Still manually doing {{Task}}?

Open: 42%
Reply: 3.5%
Problem-awareAutomationROI-focused

Hi {{FirstName}}, If {{Company}} is still manually handling {{Task}}, you're losing...

Marketing

{{Company}}'s Q{{Quarter}} planning

Open: 44%
Reply: 4.8%
CTR: 3.2%
SeasonalPlanning-focusedBest practices

Hi {{FirstName}}, As you plan Q{{Quarter}}, wanted to share what worked for...

Enterprise

2-minute read for {{FirstName}}

Open: 66%
Reply: 21%
ExecutiveBrief formatTime-conscious

Hi {{FirstName}}, Prepared a brief on how {{YourCompany}} can help {{Company}} with...

Community

Invite: {{Industry}} Leaders Circle

Open: 78%
Reply: 36%
CommunityExclusivePeer networking

Hi {{FirstName}}, You're invited to join our exclusive {{Industry}} Leaders Circle...

Product

Your {{Feature}} idea is live!

Open: 89%
Reply: 58%
Product updatePersonal touchCredit given

Hi {{FirstName}}, Remember suggesting {{Feature}} last year? We built it...

Enterprise

RE: {{Company}} vendor requirements

Open: 85%
Reply: 49%
ProcurementComplianceCheckmarks

Hi {{FirstName}}, Completed the vendor assessment for {{Company}}. We exceed all...

Marketing

Co-create: {{Topic}} guide?

Open: 71%
Reply: 28%
Content collabCo-marketingValue exchange

Hi {{FirstName}}, Your insights on {{Topic}} are spot-on. Want to collaborate on...

Startup

{{Company}} + {{Investor}} = 🚀

Open: 40%
Reply: 2.8%
FundingInvestor connectionPortfolio reference

Hi {{FirstName}}, Huge congrats on {{Investor}} leading your Series B...

Sales

{{Company}} losing deals to {{Competitor}}?

Open: 38%
Reply: 2.2%
Pain agitationCompetitive lossSolution tease

Hi {{FirstName}}, Heard from {{MutualConnection}} that {{Company}} is struggling with...

Product

Pick your brain about {{Topic}}?

Open: 38%
Reply: 12%
User researchIncentivizedLearning focus

Hi {{FirstName}}, We're researching how {{Industry}} companies handle {{Process}}...

Marketing

Featured {{Company}} in our post

Open: 42%
Reply: 14%
CTR: 8.5%
Blog mentionFlatteryInterview request

Hi {{FirstName}}, We featured {{Company}} as an example of {{Excellence}} in our latest...

Technical

{{Product1}} <> {{Product2}} integration

Open: 40%
Reply: 2.8%
IntegrationUser-requestedTechnical

Hi {{FirstName}}, Our users keep requesting {{Product1}} integration. Since you're the PM...

Event

Keynote at {{Event}}?

Open: 43%
Reply: 3.8%
CTR: 2.5%
SpeakingKeynotePaid opportunity

Hi {{FirstName}}, We'd love to have you keynote at {{Event}} this {{Month}}...

Customer Success

{{Department}} wants what you have

Open: 88%
Reply: 61%
ExpansionInternal referralVolume discount

Hi {{FirstName}}, Got an interesting call from {{Name}} in your {{Department}} team...

Sales

How {{Competitor}} really works

Open: 74%
Reply: 27%
Competitive intelTransparencyHidden costs

Hi {{FirstName}}, Since {{Company}} is evaluating {{Competitor}}, thought you should know...

Networking

Fellow {{School}} alum here

Open: 38%
Reply: 9.5%
AlumniSchool connectionCasual tone

Hi {{FirstName}}, Fellow {{School}} {{Year}} here. Noticed we both studied {{Major}}...

M&A

{{Company}} + {{YourCompany}} synergies

Open: 71%
Reply: 22%
M&ABoard-levelConfidential

Hi {{FirstName}}, Our boards have been discussing potential synergies between...

Customer Success

{{FirstName}} = Certified {{Product}} Expert!

Open: 72%
Reply: 48%
CertificationAchievementExclusive status

Hi {{FirstName}}, Congrats on completing our {{Product}} certification...

Sales

Not Black Friday spam

Open: 39%
Reply: 1.8%
SeasonalSelf-awareLimited time

Hi {{FirstName}}, I know B2B companies hate Black Friday emails, but this is different...

Customer Success

Welcome {{NewHire}} to {{Product}}

Open: 52%
Reply: 22%
New hireOnboardingProactive support

Hi {{FirstName}}, Saw {{NewHire}} joined your team. Want to get them up to speed...

Marketing

{{Company}} vs industry benchmarks

Open: 79%
Reply: 41%
BenchmarkData-drivenCompetitive analysis

Hi {{FirstName}}, Just finished analyzing {{Industry}} benchmarks. {{Company}} is...

Enterprise

{{Compliance}} compliant solution

Open: 73%
Reply: 32%
ComplianceSecurityEnterprise-ready

Hi {{FirstName}}, Noticed {{Company}} needs {{Compliance}} compliance. We're certified...

Win-back

Where we failed {{Company}}

Open: 71%
Reply: 26%
Win-backAccountabilitySecond chance

Hi {{FirstName}}, Been thinking about why our implementation at {{Company}} struggled...

Industry

Built for {{Industry}} companies

Open: 75%
Reply: 33%
Vertical focusIndustry-specificAnti-generic

Hi {{FirstName}}, Generic solutions failing {{Company}}? We built specifically for...

Customer Success

Quick {{Company}} check-in

Open: 90%
Reply: 65%
Check-in30-dayProactive support

Hi {{FirstName}}, It's been 30 days since {{Company}} started with us. How's it going?...

Marketing

Collab with {{InfluencerHandle}}?

Open: 69%
Reply: 31%
InfluencerSponsorshipContent collab

Hi {{FirstName}}, Love your content on {{Platform}} about {{Topic}}. We'd like to...

Customer Success

Re: {{Company}} urgent issue

Open: 94%
Reply: 71%
Crisis responseResolutionAccount credit

Hi {{FirstName}}, I escalated the {{Issue}} to our senior team. Here's the resolution...

Sales

{{Competitor}} shutting down

Open: 87%
Reply: 56%
Competitor newsMigration offerUrgency

Hi {{FirstName}}, Saw the news about {{Competitor}} shutting down. If {{Company}} needs...

Event

Lunch & Learn for {{Company}}?

Open: 81%
Reply: 45%
Lunch & learnTeam eventEducational

Hi {{FirstName}}, Would {{Company}}'s team enjoy a lunch & learn about {{Topic}}?...

Enterprise

{{Company}} IPO! Congrats!

Open: 83%
Reply: 37%
IPOMilestone congratsPublic company

Hi {{FirstName}}, Huge congrats on taking {{Company}} public! As you enter this new...

Sales

{{Company}} pilot results

Open: 91%
Reply: 74%
Pilot resultsSuccess metricsExpansion

Hi {{FirstName}}, The {{Company}} pilot exceeded targets. Results inside...

Customer Success

Your {{Company}} referral = {{Reward}}

Open: 92%
Reply: 63%
Referral successReward notificationGratitude

Hi {{FirstName}}, Thanks for referring {{ReferredCompany}}! They just signed up...

Product

Important: {{Feature}} changing

Open: 48%
Reply: 18%
CTR: 25%
Feature updateAction requiredMigration help

Hi {{FirstName}}, {{Company}} uses {{Feature}} which is being upgraded. Action needed...

Legal

GDPR-ready for {{Company}}

Open: 41%
Reply: 2.5%
GDPRComplianceEU expansion

Hi {{FirstName}}, With {{Company}} expanding to EU, you'll need GDPR compliance...

Customer Success

{{Company}} year in review

Open: 68%
Reply: 42%
Annual reviewSuccess summaryFuture planning

Hi {{FirstName}}, Can't believe it's been a year! Here's what {{Company}} achieved...

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Avg Open Rate
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