What is the Email Template Analyzer?
The Email Template Analyzer is a comprehensive tool that evaluates your email templates across 50+ factors affecting deliverability and engagement. It provides actionable recommendations to improve performance based on analysis of 15,000+ successful campaigns.
Spam score, authentication, and inbox placement prediction
Subject line, preview text, and content optimization
Benchmarks against industry standards and top performers
Quick Start Guide
Three ways to analyze your template:
Paste HTML
Copy your template HTML code directly
Enter Plain Text
Analyze text-only email content
Import from URL
Analyze live email campaigns
Choose your analysis focus:
- Full Analysis: Complete 50+ point inspection
- Deliverability Focus: Spam and inbox placement
- Engagement Focus: Opens and clicks optimization
- Mobile Optimization: Responsive design check
Get instant results with:
Overall Score
0-100 performance rating
Category Breakdown
Detailed scoring by area
Issue Priority
Critical, warning, suggestions
Industry Comparison
Benchmark vs competitors
Follow prioritized recommendations to improve your score. Each suggestion includes:
- • Specific fix with before/after examples
- • Expected impact on performance
- • Implementation difficulty rating
- • One-click fixes for common issues
What We Analyze
Deliverability Factors
Spam Triggers
- • Suspicious phrases and words
- • Excessive capitalization
- • Misleading subject lines
- • Poor text-to-image ratio
Technical Issues
- • Missing authentication headers
- • Broken or suspicious links
- • Invalid HTML structure
- • Large file size warnings
Spam Score: We calculate scores using algorithms from major ISPs and update our rules monthly based on deliverability trends.
Engagement Optimization
Subject Line Analysis
Length, power words, personalization, mobile preview
Preview Text Optimization
Compelling hook, length, alignment with subject
CTA Effectiveness
Button design, placement, copy, mobile tap targets
Content Structure
Scanability, hierarchy, value proposition clarity
Mobile & Performance
With 60% of emails opened on mobile, we check:
Responsive Design
Single column, flexible images, scalable text
Touch Targets
44x44px minimum button size, proper spacing
Load Speed
Image optimization, code minification
Dark Mode
Compatibility with dark mode clients
Understanding Your Score
Must fix immediately
Should fix soon
Nice to have
Keep it up!
✓ Keep email size under 102KB
✓ Use 60/40 text-to-image ratio
✓ Include alt text for all images
✓ Test with preview text hidden
✓ Optimize for 2-3 second load time
✓ Use system fonts for better rendering
✓ Include unsubscribe link prominently
Common Issues & Quick Fixes
Common causes and solutions:
- • Too many images: Balance with more text content
- • Spam trigger words: Replace "FREE" with "Complimentary"
- • All caps subject: Use proper capitalization
- • Missing unsubscribe: Add clear unsubscribe link
Boost engagement with:
- • Clear CTA: One primary action per email
- • Button design: High contrast, 44px minimum height
- • Above the fold: Place CTA without scrolling
- • Action words: "Get Started" vs "Learn More"
Speed optimization tips:
- • Compress images: Use 72 DPI, optimize file size
- • Minify HTML: Remove unnecessary code
- • Host images: Use CDN for faster delivery
- • Limit fonts: Stick to web-safe fonts
Frequently Asked Questions
The analyzer checks spam triggers, deliverability factors, mobile responsiveness, engagement elements, personalization usage, and overall template structure for optimal performance.
Our spam scoring is 95% accurate, based on analysis of major spam filters including SpamAssassin, Gmail, and Outlook. We update our algorithms monthly.
Yes! You can paste any email template HTML or plain text. The analyzer works with templates from any ESP or email client.
Yes, the analyzer checks for alt text on images, proper heading structure, color contrast, and screen reader compatibility.
We simulate rendering on popular mobile devices and check for responsive design, text size, button spacing, and single-column layouts.
Yes! The analyzer identifies personalization tokens and suggests optimal placement and usage based on engagement data.
Templates up to 102KB are fully analyzed. Larger templates may trigger spam filters, so we recommend keeping under this limit.
Yes, the analyzer compares your metrics against industry benchmarks from 15,000+ high-performing templates in our database.