Email deliverability

Inbox placement resources without the noise.

Use this hub to check the basics before sending: authentication, sender health, message risk, and the next practical action.

Start here

Check setup before scaling outreach.

The generator can help with the draft. Folderly helps with the deliverability system around it.

SPF

sender authorization

DKIM

message signing

DMARC

domain policy

Authenticate the domain

Verify SPF, DKIM, and DMARC before you increase sending volume or launch a new mailbox.

Review this step

Review the message

Run the draft through Folderly AI before it moves into a sequence or CRM workflow.

Review this step

Monitor sender health

Watch reputation signals, bounce behavior, and placement changes as campaigns scale.

Review this step

Resources

Fewer links, clearer next steps.

The old hub tried to be a complete library. This version points to the pages that help teams make a practical pre-send decision.

Guide

Email deliverability guide

A practical guide for authentication, reputation, warmup, and inbox placement basics.

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Tool

Authentication analyzer

Check whether the sending domain has the records recipients expect to see.

Open
Tool

AI deliverability checker

Check copy risk, AI-template smell, compliance, sender setup, and complaint budget.

Open
Tool

Complaint rate calculator

Model how little room high-volume sends have for spam complaints.

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Article

How to avoid spam filters

Learn the common copy, setup, and list-quality issues that can trigger filtering.

Open

Pre-send checklist

Domain authentication is verified
Sender profile and reply handling are clear
Audience source and relevance are documented
Message copy avoids inflated claims
Volume starts conservatively

Common issues

Emails go to spam

  • Confirm authentication
  • Reduce risky wording
  • Start with lower volume
Read more

Low open rates

  • Review audience fit
  • Use clear subject lines
  • Watch sender reputation
Read more

New domain is unstable

  • Warm gradually
  • Keep bounce rate low
  • Use Folderly for monitoring
Read more

Copy feels risky

  • Remove exaggerated claims
  • Limit links
  • Make the ask easy to answer
Read more

What should I check first?

Start with SPF, DKIM, DMARC, sender profile, bounce handling, and a conservative sending plan. Then review message content.

Where does Folderly Email Generator fit?

Folderly Email Generator drafts cold emails from offer, audience, and goal context. Folderly remains the deeper deliverability and inbox placement platform.

Should I rely on a single deliverability score?

No. Use scores as signals, then review authentication, sender reputation, content, audience quality, and mailbox behavior together.

Email Deliverability Resources | Folderly