Compliance checker
Review cold email compliance basics before you send.
Check consent, sender identity, unsubscribe language, and risky claims before campaign volume grows. This is a practical review step, not legal advice.
Start with the essentials
One checklist before outreach scales.
Folderly keeps this public page focused on the checks teams can run quickly: list source, message transparency, and opt-out handling.
3
review areas
12
basic checks
0
guarantees
Compliance checklist
Review the parts that create the most outreach risk.
The goal is a calmer pre-send review, not a dense legal workflow. Start with the items that affect deliverability and recipient trust.
Consent and data use
Confirm the campaign has a defensible reason for contacting the audience.
- Audience source is documented
- Purpose of outreach is clear
- Personalization uses appropriate data
- Opt-out requests can be honored
Sender transparency
Make it obvious who is sending the email and why the recipient got it.
- Sender name and company are clear
- Subject line matches the message
- Business address or sender details are included
- No misleading identity or claims
Unsubscribe readiness
Check that recipients have a simple path to stop future outreach.
- Unsubscribe language is visible
- Opt-out process is practical
- Suppression list is maintained
- Follow-ups respect prior opt-outs
Check the list
Confirm who you are contacting, where the data came from, and whether the audience is appropriate for the offer.
Check the message
Review sender identity, claims, subject line accuracy, and the unsubscribe path before sending.
Check the process
Make sure opt-outs, suppression, and follow-up rules can be handled after the campaign starts.
Next check
Pair compliance review with deliverability review.
Once the message is transparent and opt-out ready, check copy and formatting signals that can affect inbox placement.
Is this legal advice?
No. This page is a practical checklist for outreach teams. Legal obligations vary by market, list source, and campaign details, so counsel should review high-risk programs.
Does it cover every law?
No. It focuses on common GDPR, CAN-SPAM, and CCPA email basics that affect cold outreach workflows.
Where does this fit with Folderly?
Use it before scaling outreach, then use Folderly to monitor inbox placement, authentication, and sender reputation signals.