Author
Anastasiia Ivannikov
Chief Executive Officer at Folderly
Anastasiia writes about go-to-market execution, sales workflow, and how teams can adopt AI-assisted outbound without losing clarity or process discipline.
Editorial focus
Sales workflow, customer adoption, and GTM execution for AI-assisted outbound.
GTM
strategy and execution
SaaS
sales workflow focus
AI
adoption without complexity
Focus areas
Go-to-market strategy for B2B SaaS teams
Sales workflow design and adoption
Customer education for AI-assisted outbound
Operational alignment between messaging and deliverability
Author standard
Articles should help teams make a practical decision: what to write, how to review it, and when to connect message creation with deliverability work.
Resources
Selected resources.
Cold Email Guide
A practical guide to writing clearer cold emails for B2B outreach.
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B2B Sales Email Guide
How sales teams can structure concise, useful outbound messages.
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Email Personalization Guide
Personalization patterns that stay specific without overcomplicating email copy.
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