Ultimate Email Template Library: 200+ Proven Templates That Convert
What is Ultimate Email Template Library: 200+ Proven Templates That Convert?
Quick Answer: Stop starting from scratch. This comprehensive library contains 200+ proven email templates across every industry and use case. Each template includes performance data, customization tips, and psychological triggers that drive conversions.
Ultimate Email Template Library: 200+ Proven Templates That Convert
Stop starting from scratch. This comprehensive library contains 200+ proven email templates across every industry and use case. Each template includes performance data, customization tips, and psychological triggers that drive conversions.
"How many times should I follow up?"
Follow-Up Templates ##
💡 Pro Tip: Each follow-up should add new value, not just repeat the same message.
Template Categories
Cold Outreach Templates
The Executive Outreach Template
Performance: 42% open rate, 12% reply rate
Subject: Quick question about [Company]'s [specific initiative]
Hi [Name],
I noticed [Company] is [specific observation from research].
[Similar company] faced the same challenge when they [similar situation]. They found that [specific problem] was costing them [impact].
We helped them [specific solution] which resulted in [specific metric].
Worth a brief conversation to see if we could help [Company] similarly?
Best,
[Your name]
P.S. I'm free [two specific time slots] if either works for you.
The Value-First Template
Performance: 38% open rate, 9% reply rate
Subject: [Specific insight] for [Company]
Hi [Name],
I spent some time analyzing [Company]'s [specific area] and noticed [specific opportunity].
Based on what [competitor] did in a similar situation, you could potentially [specific benefit].
I put together a 2-page analysis with 3 specific recommendations. Would you like me to send it over?
No strings attached - just thought it might be helpful.
[Your name]
Follow-Up Templates
The Gentle Nudge
Performance: 35% open rate, 15% reply rate
Subject: Re: [Original subject]
Hi [Name],
I know you're busy, so I'll keep this brief.
[One sentence summary of original value prop]
Still interested? If not, just let me know and I'll stop following up.
[Your name]
Continue reading for 195+ more templates across all categories and industries.
Frequently Asked Questions
What is the best time to send cold emails?
The best time to send cold emails is Tuesday through Thursday, between 8-10 AM and 2-5 PM in your recipient's timezone. Avoid Mondays and Fridays when inboxes are typically fuller.
How many follow-ups should I send?
Send 3-5 follow-up emails spaced 3-7 days apart. Each follow-up should provide new value and have a different angle. Stop if you receive a response or after the 5th attempt.
Can I customize these email templates?
Yes, all templates should be customized for your specific use case. Personalize the subject line, opening, value proposition, and call-to-action based on your recipient and offer.
How can I improve my email open rates?
Focus on compelling subject lines (6-10 words), personalize the sender name, ensure good sender reputation, and send at optimal times. A/B test different approaches to find what works for your audience.
What makes a good email call-to-action?
A good CTA is specific, low-commitment, and valuable to the recipient. Instead of 'Let me know if interested,' try 'Would you be open to a 15-minute call Tuesday to discuss how we helped Company X achieve Y?'
Industry Statistics and Benchmarks
- ✓Average B2B email open rate: 21.5% across industries
- ✓Click-through rate: 2.62% for personalized emails vs 1.1% for generic
- ✓Reply rate: Well-crafted cold emails achieve 8-12% reply rates
- ✓Conversion rate: Top performers see 3-5% meeting booking rates
- ✓ROI: Email marketing delivers $42 for every $1 spent
Best Practices for Success
1. Research Your Prospects
Spend 2-3 minutes researching each prospect. Look for recent company news, personal achievements, or shared connections. This investment pays off with 3x higher reply rates.
2. Write Compelling Subject Lines
Keep subject lines between 30-50 characters. Use curiosity, personalization, or value props. Avoid spam triggers like "Free," "Guarantee," or excessive punctuation.
3. Focus on Value, Not Features
Instead of listing what your product does, explain what it means for them. Transform features into benefits that address their specific pain points.
4. Make CTAs Crystal Clear
One email, one ask. Whether it's booking a call, downloading a resource, or simply replying, make your call-to-action specific and easy to complete.
5. Test and Iterate
A/B test different elements: subject lines, opening lines, value props, and CTAs. Track metrics and continuously improve based on data.
Recommended Tools and Resources
Email Generation Tools
- ✓Folderly EmailGen AI: Generate personalized cold emails based on 15,000+ proven templates
- ✓Subject Line Generator: Create attention-grabbing subject lines optimized for open rates
- ✓Follow-Up Sequence Builder: Automate your follow-up process with AI-generated sequences
Email Verification and Warming
- ✓Email Verification: Ensure deliverability by verifying email addresses before sending
- ✓Domain Warming: Gradually increase sending volume to build sender reputation
- ✓Spam Testing: Check your emails against spam filters before sending
Vladyslav Podoliako
Founder & CEO
Founder & CEO of Folderly, the AI-powered email marketing platform.
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